BUSINESS AS ART: WHY SHOULD DEVELOPERS INVEST IN BEAUTY. MANAGING PARTNER ANT DEVELOPMENT GÜVEN DÜNDAR FOR FORBES COUNCIL
Let’s be honest: speaking about elite real estate and in particular about its prices we do not mean footage or number of storeys. We mean a certain lifestyle. We have already discussed how demands of young generation of successful Muscovites force developers (including ANT Development, of course) to react sensitively to changing trends and care not only about reliability, quality and functionality – main features of residential construction, at any rate – but also about the atmosphere, about the way our clients feel just getting to know the project in the sales office. Business must have a human face and not forget, paradoxical as it may sound, about something that does not have a price tag and does not bring any financial benefit but creates a more significant symbolic value.